Just after the successful trial of Twitter Lite App in the Philippines, Twitter has it’s launching data friendly Lite Android app in about 24 countries; cutting across nations. Europe, the Middle East, Africa, Asia, and Latin America.
The company first released Twitter Lite App as a Progressive Web App (PWA) for mobile Web, having India, Brazil, Indonesia, Argentina, Mexico, and the Philippines as the principal target markets. Then down to September, Twitter began testing an Android version of the app in the Philippines.
Just like Facebook Lite App, Twitter Lite App is offering a data saver mode. It helps to download only the images or videos users want to view. The Twitter Lite App is now on Google Play. It loads fast both on 2G and 3G networks. Twitter Lite App has a unique feature which is an offline support should a user lose internet connection.
Twitter’s Product Manager, Jesar Shah, posted in a blog post that, “In April, we launched Twitter ‘Lite. It’s a new mobile Web experience that minimizes data usage, loads quicker on slower connections, and is more resilient on unreliable mobile networks.”
She further said that, “Since then, we’ve seen an increase in engagement . For example, tweets sent from Twitter Lite have increased more than 50 percent.” As at September, the latest release was already available for Users in the Philippines via Google Play Store.
However, Shah said that, “Through on-the-ground user research and Play Store reviews, we’ve received a lot of valuable feedback. Based on these positive results, we’ve decided to bring it to more people around the world.”
Added Countries where Twitter Lite App is Present
Presently, Twitter Lite App is available now to users in Nigeria, Panama, Malaysia, Nepal, Egypt, Peru, El Salvador, South Africa, Costa Rica, Brazil, Colombia, Bolivia, Kazakhstan, Serbia, Tunisia, Mexico, Ecuador, Chile, Bangladesh, Tanzania, Algeria, Thailand, Israel and Venezuela.
Twitter has an average of at least, 330 million monthly active users worldwide. 80 percent of whom are outside the US. Download Twitter Lite App here and get started.